What Makes a Woman Look Beautiful?

A youthful radiance that shines from within. For every age, every skin type, multiple ethnicities – Advanced Génifique by Lancome is the 1st step to any beauty routine. Drop by drop, this potent serum restores smoother, more radiant skin you can see and feel – in just 7 days. Beauty revealed through the power of light. Beauty has no age. Advanced Genifique - The Legendary Serum. Patented until 2029.

The Advanced Génifique campaign stars actresses Lily Collins, Penélope Cruz, Lupita Nyong’o and Kate Winslet. By featuring a diverse range of women Lancôme is showing its ability to emphasize natural beauty.

Lancôme released a video for the campaign showing the four actresses discuss what makes a woman feel beautiful. Each of the women is seen saying that beauty is a “certain je ne sais quoi” that radiates “from the inside.”

The Advanced Génifique is a potent serum designed to restore skin and provide a smooth, radiant look.

Other cosmetics brands have focused on natural beauty when marketing skincare products. For example, French fashion house Christian Dior took inspiration from the elements to promote a range of skincare products that are as light as air.

The Diorskin Nude Air collection contains foundations, powders and bronzers designed to give consumers a fresh, ultra-natural look while simultaneously masking any imperfections. In its marketing, Dior emphasized the message that all of the products work to create the ultimate healthy glow and allow the skin to breathe freely (see story).

Similarly, Lancôme’s Advanced Génifique campaign emphasizes that women are beautiful they way they are and that the product is designed to enhance natural beauty rather than mark imperfections.